How to Create a YouTube Channel that Grows Viewership

  • By Farhan Sheikh ·
  • Last Updated January 2, 2020
How to create a youtube channel - Featured image

You are here to create a youtube channel and are dreaming it to be big someday right?

Well, who isn’t?

It’s no secret, 300 hours of video are uploaded to YouTube every minute. It is really hard to grow the channel like before.

Do not worry, You can learn here exactly how to create a YouTube channel which grows your Viewership.

Now before starting you must know, your channel’s success begins before you even upload your first video. Your Youtube Channel’s Name, Icon, Art, Description are the one from several which are important for your channel’s success.

With that said, Let’s dive right in.

Setup Youtube Channel

Create a Google Account

You can skip this step in case if you already have a google account.

#1: Head over to accounts.google.com and click on “Create Account”.

Create Google account

#2: Fill all the details and click on “Next”.

Create a Youtube Channel - Create Google Account

#3: Here you will be asked to verify your account by sending a verification code on the phone number you provide.

Enter your contact number on which you want to receive the verification code and click “Next”.

Create a Youtube Channel - Verify Google Account

#4: Enter the code and click on the “Verify”.

Create a Youtube Channel - Complete Google Account Verification

Once you have confirmed your google account, we are good to start creating a youtube channel.

Create a YouTube Channel

Once you have your google account, its time to create a youtube channel.

#1: Head over to youtube.com and click on the top right corner of your screen.

Once you are logged in, you will see a user icon on the top right corner of your screen. Click on the user icon and then click on “My Channel”.

Create a Youtube Channel - My Channel Button

You will see the “Sign in” button in case if you have not logged in with your Google account. In that case, log in to the google account you want to create a youtube channel from.

#2: Choose your Name and click on “Create Channel”.

Create a Youtube Channel - Youtube channel name

In case, if you want to keep your brand’s name as your youtube channel name. Click on “Use a business or other name

Create a Youtube Channel - Brand Name

Enter your Brand name and click on “Create”.

“Congratulations! You have just created a youtube channel.”

Now, Before we start uploading videos, you have to setup the youtube channel. The youtube channel appearance is very important.

So and so, that it will decide whether if people are going to stick around or they are going to leave.

Now Customize Your YouTube Channel

You’ve just created your youtube channel and motivated to show your charm all around.

But, Right now the channel looks empty and boring. The worst thing you can do is upload your videos right away.

Or, follow through and see how to prepare your youtube channel that makes your viewers come back.

Click on “CUSTOMISE CHANNEL

non-customized youtube channel

Now, You will see all the option to customize your youtube channel.

Create a Youtube Channel - Customize youtube channel

Upload your Channel Icon

Channel icon is a small profile image on youtube. Your Channel icon will be visible whenever youtube recommends your channel to someone or you leave a comment on youtube.

Follow the procedure in order to customize youtube channel icon.

#1: In the customize screen, click on “Pencil icon” on the youtube channel icon.

Customize Channel Icon

#2: As you click on that button a popup will show up. Click on “Edit”.

Customize Channel Icon_2

#3: Now, you will be redirected to another page where you will be asked to upload your image. Click on “Upload photo” and select an image you want to make as your channel icon from your computer.

Now here is a trick, youtube recommends you to upload an 800 x 800 pixels image. This image is rendered as a circle (98 x 98 pixels) in most of the places on youtube.

Upload profile image

#4: After you have uploaded your image, you will see an option to crop it. Select the desired part of the image you want to use as your youtube channel icon. After you are done cropping the image, click on “Done”.

Crop profile image

It may take a few minutes for your channel icon to show in all the places. As you have Customized your Channel icon, its time to go for customizing your youtube channel art.

Customize Channel Art

Now, before starting you need to know whether it is an organization or individual. You have to treat it as a brand.

And, By treating it as a brand I meant to display it as brands do. In order to do that you have to make sure that your youtube art communicates with your viewers.

A channel art (“Youtube Banner” or “Channel Header image”) is displayed at the top of every youtube channel page.

It is a very important part to create a strong first impression. Since channel art is the first thing your viewers see when they visit your channel page.

Also, you can use the channel art to convey the important messages about your channel such as taglines, offers, uploading schedule and more.

While you are creating or uploading your channel art, you must see that it have.

  • The main topic of your youtube channel.
  • What is so unique about your youtube channel or why are you uniquely qualified to solve those topics.

Now, you can do it in 3 ways

  1. Represent the Creator
  2. Display the Logo
  3. Represent the shot

#1: Representing the Creator

In this, it would be you who created the youtube channel and runs the show.

This works very well for Personal Brands and Vlogs. Most of the personal brands display their static photo like this one.

Channel art - Representing the Creator - Karim

#2: Display the Logo

This is when you focus your channel art around your brand logo. Also, it is important for your channel art to have brand colors like this one.

A logo with a defined set of color. A tagline which completely defines what to expect in the channel.

Channel art - Represent The Logo - Brian Dean

#3: Represent the Shot

A picture is worth a thousand words, you know very well. Using a few shots of what you do into the channel art conveys a strong message.

Also, by doing this you make it easy for your viewers to understand that what your channel is about.

For example, Colinfurze displays a few of his cool inventions in his channel art. Moreover, you can clearly see what kind of videos he releases at the right corner of his channel art.

Channel art - Represent the shot - Colinfurze

Uploading the Channel Art

Log in and head back over to your youtube channel page and click on “CUSTOMIZE CHANNEL”.

Click on the button “Ad channel art” or drop down the button and click on “Edit channel art

Create a Youtube Channel - Adding Channel art

Then, Select the image file from your p.c and upload it. Youtube recommends you to upload channel art image with 2560 x 1440 px size and maximum 6MB file size.

Create a Youtube Channel - Upload Channel art

Click on the button “Adjust the Crop”, and select how your channel art should display in different devices.

Now here is a trick,

You will see a 1546 x 423 px space in the middle where you must put all your necessary things such as logo, tagline and more. That portion of your Channel art is going to be visible in mobile and desktop devices.

Click on the button “Devices Preview”, in order to see how your channel art is going to display in different devices.

Create a Youtube Channel - Channel art Devices preview

Click on “Select” in order to save the channel art.

Create a Youtube Channel - Save Channel art

Optimize Channel Description

A Channel Description is where you explain briefly that what kind of content does your channel publish. Also, what makes it more important is that it appears in youtube’s search results.

youtube channel description snippet

A well-written channel description can convert visitors into subscribers. Also, It can be for certain keywords to rank.

While you write a channel description, you must see that it has:

  • Optimized first 100-150 characters
  • Viewers targeted description
  • Proper usage of keywords
  • Clearly tells when you upload
  • Call-to-action

#1: Optimized First 100-150 Characters

When your channel appears on searches on youtube, your first 100-150 characters of description is important.

Why?

Well, your 100-150 of your channel description is being displayed on the search results.

Channel description - first 100-150 characters - Easyeda

Also, this is the part of your channel description which viewers will read right away.

#2: Viewers Targeted Description

Most of the YouTubers tell about them in their channel description, which might be fair in personal brands with large followings and vlogs.

For example, “My channel is all about skateboarding. I am literally good at doing kickflip, heelflip, 360-flip and many other tricks”

Guess what, no one cares what I like to do.

The best you can do is put something like “My channel is all about skateboarding. If you want to learn nice tricks like the kickflip, heelflip, 360-flip and many more then feel free to subscribe!”

#3: Proper Usage of Keywords

You might have seen it rarely but if you optimize your youtube channel description, it ranks in youtube searches.

Just like Google, Youtube also considers the terms you use in your channel description in order to define its ranking.

So, when you are writing the youtube description, do consider the terms people might search to find your channel. Then, sprinkle those terms in your channel description.

Channel description - Use Keywords - Ahrefs

Also, when you do so,

Take care not to do keyword stuffing or your channel description will end up sound unnatural and spammy.

#4: Clearly tell when you upload

This one isn’t that necessary.

But, if you do upload videos on a regular basis, this is one of a good place to tell.

Channel description - tell schedule - fit tuber

#5: Call-to-action

It’s ok to ask people to subscribe.

Put a clear call-to-action message asking your viewers to subscribe, Its that simple!

People who like your video/content and want more of it are definitely going to subscribe if you ask.

Channel description - Call-to-action - Scammers Revolt

Saving the Channel Description Copy

Once you have created a perfect channel description, its time to use it in your youtube channel.

And for that,

You need to log in and head back over to your youtube channel page and click on “CUSTOMIZE CHANNEL”.

Click on “About” Section.

Create a Youtube Channel - About channel

Click on the button “Channel description”.

Create a Youtube Channel - Channel Description

Paste or Write your channel description text and click on the “Done” button.

Conclusion

So, that’s my step-by-step guide to create a youtube channel which is optimized. I will keep updating this post for more better techniques.

But for now, I want to ask you.

How many monthly views and subscribers do you get?

If not then,

Do you have an optimized youtube channel?

Either way, let me know in the comment down below, It’s always glad to hear from you. 🙂


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